MEET ABBEY
Abbey Danczak, an alumna of Michigan State University, embarked on her professional journey at Accenture, where she honed her expertise in Data Warehousing and Business Intelligence consulting.
Her passion for deciphering data and crafting astute business strategies, particularly in sales and marketing, burgeoned. Motivated by this passion, Abbey developed her strategic commercial leadership across digital media, tech, and the adtech ecosystem. She helps principals bridge the gap between strategy and revenue outcomes. Turning complex enterprise sales cycles into predictable wins — marrying data-led insights with consultative, partnership-first selling.
closing deals + Spearheading accounts
Abbey's adeptness in closing deals garnered recognition, leading to her ascension to a digital sales representative role at MySpace. She spearheaded key accounts like General Motors, Kellogg’s, and Domino’s, demonstrating her acumen in navigating auto and non-auto sectors.
CREATING COMPREHENSIVE STRATEGIES
Subsequently, Abbey embraced a new challenge at Vibrant Media, where she orchestrated comprehensive strategies for auto and non-auto accounts across regions encompassing Michigan, Ohio, and Toronto. Her focus on contextual targeting and exchange efficiencies underscored her commitment to delivering impactful performant solutions.
DELIVERING CUTTING-EDGE SOLUTIONS
As the mobile advertising landscape evolved, Abbey pivoted to Rhythm New Media, capitalizing on her expertise to deliver cutting-edge mobile video advertising solutions across multiple regions.
ORCHESTRATING INNOVATIon
Later at Gannett/USA Today, Abbey continued to blaze trails, orchestrating notable successes such as spearheading acclaimed Super Bowl AdMeter sponsorships and pioneering Programmatic Guaranteed Deals, earning accolades for her innovative approach.
LEADING WITH A GROWTH MINDSET
Abbey's journey culminated at TripleLift, where she spent nearly 10 years driving growth and establishing a formidable presence in the programmatic advertising realm. During her time at TripleLift, she led expansion across Michigan, Ohio, and Toronto, with a subsequent focus on amplifying TripleLift's footprint within the highly competitive US Automotive industry and most recently leading the sales team supporting WPP, OMG, Havas, and Automotive nationally.
TRUSTED relationship builder + ADVISOR
Beyond her professional accomplishments, Abbey has cultivated a vast network of relationships within the media industry, fostering deep connections with key stakeholders across Automotive and Non-Auto clients & agencies, and partnerships with DSPs + measurement companies.
Her consultative approach and unwavering commitment to client success have cemented her reputation as a trusted advisor + facilitator within the industry.
Fractional Sales Leader for Media & Tech Growth
Abbey is a top-performing strategic sales leader and industry connector with proven expertise in media sales, driving revenue + innovation for leading brands + agencies, with a focus on Auto, HoldCos and Indys.
A master of the full sales lifecycle — from consultative strategy, campaign execution, reporting & optimizations, to post-campaign actionable insights, she’s proficient in machine learning/AI, high impact programmatic media, data-driven targeting, and audience-first solutions.
Building and sustaining strategic partnerships across holding companies, independents, and tech platforms paired with her trusted relationships with key decision makers, buyers, and C-Suite leadership is what she’s known for.
Bringing insight, influence, creative solutions, and unmatched hustle to every conversation is her strength.
WHAT PEOPLE ARE SAYING
“Abbey was a star on the team at MySpace in Detroit!
Abbey is smart, creative and always has the client's needs in mind. Abbey's background in consulting, project management and sales planning enabled her to become a strategic seller.
Abbey also made the office a fun place to work!”
— Catherine C.
“Abbey is a smart and extremely talented seller. She asks the right questions and is always looking out for her client's best interest. She goes above and beyond doing background research and really getting to know her client's business goals and objectives to help direct the recommendation and provide valuable insights.
She is one of the most buttoned up and professional sellers that I have encountered.”
— Joey B.
“Abbey was wonderful to work with and an outstanding person to have on our team. She was responsible for gathering all of the requirements for the first Data Warehouse at Solar Turbines. In doing this she demonstrated that she was very hard working, dedicated, intelligent and incredibly personable. The client was very happy with her work and I feel that we could not have delivered the project without her.
The thing that I most thank Abbey for is all of her coaching and pointers on my golf swing. She used to coach children’s golf and she kindly offered to help me learn to play. She demonstrated tremendous patience as she coached me on the mechanics of the golf swing.”
— Giles F.
