A woman (Abbey Danczak) with blonde hair smiling, wearing a dark blazer and white blouse, against a plain background with a diagonal shadow.

Fractional Sales Leader for Media & Tech Growth

Abbey is a top-performing strategic sales leader and industry connector with proven expertise in media sales, driving revenue + innovation for leading brands + agencies, with a focus on Auto, HoldCos and Indys.

A master of the full sales lifecycle — from consultative strategy, campaign execution, reporting & optimizations, to post-campaign actionable insights, she’s proficient in machine learning/AI, high impact programmatic media, data-driven targeting, and audience-first solutions.

Building and sustaining strategic partnerships across holding companies, independents, and tech platforms paired with her trusted relationships with key decision makers, buyers, and C-Suite leadership is what she’s known for.

Bringing insight, influence, creative solutions, and unmatched hustle to every conversation is her strength.

MEDIA SALES

Abbey will provide full service account coverage in partnership with your internal team of experts.  Together we’ll collaborate to provide clients impeccable service and support to drive accelerated revenue growth.

With Abbey you get senior-level strategy + execution without full-time salary, benefits, or long ramp times — equivalent performance, faster ROI, and aligned to your growth goals.

Cross-Channel Media Strategy & Support

  • Strategic Media Recommendations

  • Campaign Launch

  • Optimizations & Support

  • Post-Campaign Analysis & Insights

IO/Programmatic Media

  • High-Impact Creative

  • CTV across PMP & PG Deals

  • OLV (InStream / OutStream)

  • Display

  • Native

Targeting & Measurement

  • Behavioral, Contextual, and Performance Targeting via 1st, 3rd, or cookie-less data solutions

  • Brand Lift, Sales Lift, Eye-Tracking, MTA, and Attention Insights

Preferred Partnerships

  • Executive stakeholder alignment

  • Custom commercial & deal architecture

  • Strategic negotiation & partner positioning

  • Ongoing partnership optimization & expansion

RELATIONSHIPS

Automotive

  • Extensive client direct and agency relationships

  • Detroit & nationally

  • Across strategy, planning, investment, and programmatic teams

Diversified Accounts

  • Wide-range of connections across Hold Co and Indy agencies

  • Publicis, Dentsu, WPP, OMG, Havas, IPG, and Assembly

  • Unilever, Apple, Rocket, Nestlé, Nationwide, Discover, Danone, SC Johnson, Booking Holdings, Home Depot, Ally, and more

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WHAT PEOPLE ARE SAYING

“Abbey was a star on the team at MySpace in Detroit!

Abbey is smart, creative and always has the client's needs in mind. Abbey's background in consulting, project management and sales planning enabled her to become a strategic seller.

Abbey also made the office a fun place to work!”

— Catherine C.

“Abbey is a smart and extremely talented seller. She asks the right questions and is always looking out for her client's best interest. She goes above and beyond doing background research and really getting to know her client's business goals and objectives to help direct the recommendation and provide valuable insights.

She is one of the most buttoned up and professional sellers that I have encountered.”

— Joey B.

“Abbey was wonderful to work with and an outstanding person to have on our team. She was responsible for gathering all of the requirements for the first Data Warehouse at Solar Turbines. In doing this she demonstrated that she was very hard working, dedicated, intelligent and incredibly personable. The client was very happy with her work and I feel that we could not have delivered the project without her.

The thing that I most thank Abbey for is all of her coaching and pointers on my golf swing. She used to coach children’s golf and she kindly offered to help me learn to play. She demonstrated tremendous patience as she coached me on the mechanics of the golf swing.”

— Giles F.

Close-up portrait of a woman (Abbey Danczak) with long blonde hair and light-colored eyes, smiling softly, wearing a dark top, against a light, blurred background.

GET TO KNOW ABBEY

Abbey Danczak, an alumna of Michigan State University, embarked on her professional journey at Accenture, where she honed her expertise in Data Warehousing and Business Intelligence consulting.

Her passion for deciphering data and crafting astute business strategies, particularly in sales and marketing, burgeoned. Motivated by this passion, Abbey developed her strategic commercial leadership across digital media, tech, and the adtech ecosystem. She helps principals bridge the gap between strategy and revenue outcomes. Turning complex enterprise sales cycles into predictable wins — marrying data-led insights with consultative, partnership-first selling.

Explore Abbey's Timeline